HOW TO INVEST IN PEOPLE

The notion that companies need to invest in their people has been around for many years, but it’s only recently we’ve begun to realize we’ve been investing improperly.  In fact, we often unintentionally do harm.  What?

Consider these common examples that were designed to help but have evolved into expensive and time-consuming affairs that are no longer justified in their current form.

Employee evaluation systems.  They are ostensibly created to keep employees informed about their performance, to offer needed feedback, and to develop longer-term career paths.  In practice, they are often a nightmare, loathed by nearly every participant.  Most should be radically streamlined.

Gamification.  Possibly the most popular engagement-related trend in years, this is a clever approach to helping employee’s win “stuff.”  Stuff (e.g., points to use for coffee mugs, t-shirts, and gift certificates) really doesn’t motivate.  It does, however, create people focused on “stuff” instead of work.

Bloated human resource policy books.  Human Resources is the home for people who care about employees, right?  One wonders.  The modern digitized policy book has become a bastion of arcane rules that does nothing but add problematic bloat.  Well, at least we all know the maximum height for plants on our desks.

These practices take tons of our precious limited time.  They suck up massive amounts of resources.  They have a net neutral, or net negative, effect on motivation.  That means morale takes a hit, indirectly impacting retention and productivity. 

Let’s think about a better way.  For most of us, there are a few givens these days.  Aside from a mission that matters, environmental stewardship, and ethical leadership, there are a few categories of employee investments that make people believe in the organization.  These are investments that attract talent and spur innovation by helping employees in ways that truly matter. 

Think about these modern examples:

Culture based hiring.  Hiring has long been lopsided, focused mostly on skills and IQ.  Understandable, but not sufficient.  Remember, chemistry trumps talent.  So, you need people who fit, not just people who are smart.  That means hiring practices that leverage employee groups beyond the hiring managers, emotional intelligence testing, applied task interviewing, and honest realistic job previews.

Facilitated breaks.  The most productive people and teams don’t work 100% of the time.  For peak performance, the brain needs a few breaks.  Step one – encourage people to take a few small (5-10 minute) breaks during their work day.  Step two – give them options the might enjoy during downtime (e.g., foosball, basketball, walking trails, meditation space, a nap room). 

Employee interest groups.  People often find it comforting and informative to gather with similar others to discuss careers and life at work.  Groups based on age, gender, ethnicity, and other categories are now quite common.  In support of diversity and inclusion, these opportunities for networking within subgroups of employees is a highly valued activity.

Real vacation time.  Regardless of how many days of vacation you actually have, the more interesting question is how many do you use?  In the US, for example, about half of workers have unused vacation time each year (and we don’t have that many to begin with).  The least we can do is honestly help them use what they have.  Managers should be evaluated based on the percentage of vacation time used.  How about a rule that requires mandatory vacation time?

Community involvement.  Offices reside in very real communities.  That means they have an impact in terms of traffic, pollution, noise, and so on.  Thus, giving back matters.  This might take many forms.  Donations and philanthropy are an obvious choice, but real involvement in the form of service projects and participation in charity work are also very popular. 

Friends and family days.  It seems that work often feels immensely separated from the rest of life, but it doesn’t have to be that way.  Bringing some elements of non-work life into the workplace can make work feel far more hospitable.  That’s why companies have bring your children to work day, bring your parents to work day, and, increasingly, are trying to make work pet-friendly. 

Concierge services.  Life doesn’t stop just because you’re at work.  Many times, people really need a helping hand getting things done in life to accommodate the time they need to spend at work.  In response to this need, more and more companies are trying to help by providing onsite healthcare, dry cleaning services, and even car washes. 

I can hear what you’re thinking.  Those things are expensive!  True, but you likely have all of the money you need to embrace these practices.  You’re simply spending it on a bloated evaluation system, excessive gamification, meetings dedicated to improving arcane HR policies, and other practices that build bloat instead of productivity. 

If you want to attract and retain a truly great team, pay attention.  Your labor force is shifting rapidly, and the new kids want more than just a paycheck.  They want purpose.  It’s time to let a few practices and policies go so that you can invest in practices that directly serve what matters most – your people.