Presidents and CEOs talk about Executive Presence as a number one quality they seek in potential leaders. What is it, exactly? Do people on your team have it? How do you foster that quality where others aren’t thinking to look? In my talk, “Executive Presence: Four Ways to Convey Confidence and Command Respect as a Leader,” I break down the aspects of building Executive Presence, and talk about the reasons why some excellent candidates are hiding within your own organization, right now. If you want to know why some of your greatest resources might be going unnoticed, read on.

1. Unconventional: Think of the unusual characters on your team – the scientists, the technical staff, the introverts and the members with unconventional experience or education. They could be women in a male-dominated field, or minorities or foreign-born citizens from your international offices. Often, these team members are overlooked because they don’t fit the stereotypical expectations for how executive leadership should look or act. You can help change that perception by providing the coaching and training they need to change perceptions and enhance visibility to their accomplishments.
2. Unassuming: Many people feel uncomfortable stepping forward, being in the spotlight, or leading the charge with big ideas. Whether they come from a culture or upbringing where drawing attention or challenging authority were taboo, or they lack confidence in the value they bring to the table, you can help deferential team members find their voice and rise to the occasion. They have great ideas, and you can provide the opportunities to build the skills to confidently share them to a wider audience.
3. Unpromoted: Similarly, people often feel discomfort at the idea of “tooting their own horn” and instead hope that their hard work and accomplishments speak for themselves. Unfortunately, this is often not the case and great effort goes unnoticed or is attributed to others. The good news is that there are a variety of ways to respectfully and positively self-promote, including gaining the ear of a mentor/advocate like you. With proper coaching and your assistance, you can help improve your quiet team members’ perception and influence in the company.
4. Unorganized: If you have leaders who have great ideas, loads of charisma and a convincing style, but who struggle with productivity and planning, you may have an untapped goldmine waiting for some executive training. Many people are challenged by focus and staying on task – with the right tools, someone with time management and planning issues can start to realize the potential of their great insights become a shining star in your company.

Don’t seek new talent until you’ve invested in the underutilized members of your existing team. Guaranteed, there are several overlooked leaders in your organization just waiting to be uncovered by someone looking with the right lens. Help them build the skills to strengthen their Executive Presence and you will make your company stronger as a whole.

Joel Garfinkle is recognized as one of the top 50 coaches in the U.S., having worked with many of the world’s leading companies, including Oracle, Google, Amazon, Deloitte, The Ritz-Carlton, and Starbucks. He is the author of 7 books and over 300+ articles on leadership. He is a sought-after speaker and corporate trainer that has delivered more than 1000 workshops, speeches and keynote addresses.